Publications

• 6 New Rooftops Around D.C. Where You Can Toast To Summer — DCist (#1 Trending Article)

Blog Posts

Below is a list of blog posts I completed for a food brand, Adá Experiences, that no longer exists online.

• Celebrating Women’s History Month at Work – Developed content guiding businesses on meaningful recognition initiatives.

• Ways to Celebrate Black History Month at Work – Crafted inclusive strategies for internal company programming.

• Tips for Staying on Top of Team Event Logistics – Provided actionable insights to help companies streamline event planning.

• Selecting the Right Activity for Your Team Building Event – Wrote strategic guidance to enhance team engagement and morale.

• How to Celebrate Juneteenth at Work – Created timely and culturally aware content for organizational observance.

• How to Celebrate Pride at Work – Developed educational and celebratory content supporting workplace inclusivity.

NDA Work

I’ve written web pages, brand bios, blog articles, business profiles, and social media content for a wide range of clients spanning wellness, food & beverage, finance, healthcare, jewelry, fintech, lifestyle, and social impact. From ghostwriting for CEOs and founders to leading copy direction on a full website rebuild for a multi-billion-dollar client, my work focuses on brand voice, clarity, and engagement.

While most projects are protected under NDA, they demonstrate my ability to write in varied tones, engage wide-ranging audiences, and build trust. Select blog and web pages I’ve written have ranked in Google’s Top 10 search results, and my copy has been consistently praised by clients and internal stakeholders.

Blog Post Examples (titles anonymized due to NDA):

• Enhancing Healthcare in Underserved Global Communities – Healthcare

• How the Maritime Industry is Preserving Marine Wildlife – Maritime

• The Compound Annual Growth Rate Explained – Finance

• Solar Panel Pros and Cons – Home Improvement

• Writing an Effective Cover Letter – Career

• Inflation Explained – Finance

• Dollar-Cost Averaging Explained – Finance

• Opening a Trust Fund – Finance

• Building Wealth with Passive Income – Finance

Website and Social Media Examples:

• Website content and optimization – Fortune 100, Fortune 500, and Global Brands

• Social media profiles and content – Fortune 100, Fortune 500, Start-Ups, International Brands, and High-Profile Individuals

• Executive and brand profiles – High-Profile Individuals and Fortune 500 Clients

• Biographies – High-Profile Individuals

• Social media best practices – Fortune 100, Fortune 500, Global Brands, and High-Profile Individuals

Case Studies & Project Highlights

Zaria Cards Brand Voice Development

Zaria Cards is a bold stationery and lifestyle brand celebrating individuality through vibrant color and scrapbook-style illustration. As founder and creative director, I developed the brand voice to be expressive, fun, and fearless, ensuring consistency across product copy, campaign messaging, and creative direction. Every piece of copy reinforces Zaria’s mission to make people feel seen and celebrated.

Zaria Cards Product Description

I crafted the product page copy for the Self-Love Card in The Bloom Collection and directed the creative vision—including messaging, design, and product photography. The collection honors self-growth, transformation, and individuality, with each piece intentionally designed to feel personal, meaningful, and gift-worthy. The Bloom Collection received coverage in prestigious stationery magazines, further amplifying Zaria’s expressive and empowering brand voice.

House of Brown Wine Instagram Reel Campaign

I conceptualized, directed, shot, edited, and designed this music-led Instagram reel to showcase House of Brown Wine’s product line. I also created the graphic overlays and accompanying caption. Originally launched as an organic post, it was later amplified as a paid ad due to strong engagement.

Results:

• Reel reached 1.8M+ combined views (organic + paid)

• Became one of the brand’s most viral visuals assets

• Boosted visibility and engagement for the full product line

House of Brown Wine Brand Storytelling Reel

I led the creative direction and production of this Instagram reel to deepen House of Brown Wine’s brand story. I wrote and performed the voiceover script and managed the full shoot from casting to final cut, shaping the campaign’s tone, narrative, and emotional impact.

Creative Roles:

• Voiceover scriptwriting and narration

• Casting, creative direction, and shoot production

• Filming and editing

• Story concept development rooted in the brand’s values and identity

Results:

• Established the tone for future brand storytelling content

• Helped define House of Brown Wine’s voice and connect with new audiences

• Reinforced the brand’s mission through cohesive visual and narrative storytelling

Zaria Cards Product Line Copy