Writing Samples

Most of my recent brand and campaign work is protected under NDA, but below are a few public-facing samples. I'm happy to walk through relevant work privately or explain my process in a conversation.

Past Work

Below is a list of blog posts I completed for a food brand, Adá Experiences, that no longer has a digital footprint.

Blog Posts

• Celebrating Women’s History Month at Work

• Ways to Celebrate Black History Month at Work

• Tips for Staying on Top of Team Event Logistics

• Selecting the Right Activity for Your Team Building Event

• How to Celebrate Juneteenth at work

• How to Celebrate Pride at work

NDA Work

I’ve written web pages, brand bios, blog articles, business profiles, and social media content for a wide range of clients—spanning industries like wellness, food & beverage, finance, healthcare, jewelry, fintech, lifestyle, and social impact. From ghostwriting for CEOs and founders to leading copy direction on a full website rebuild for a multi-billion-dollar client, my work focuses on voice, clarity, and engagement.

Though most of these projects are protected under NDA, they reflect a proven ability to adapt to any tone, connect with diverse audiences, and build trust. Select blog and web pages I’ve written have landed in Google’s Top 10 search results, and my copy has been consistently praised by clients and internal stakeholders alike.

While the subjects are accurate, the titles serve as examples due to NDA agreements. Please visit the Brands and Clientele page to learn about my industry versatility with NDA work.

Blog Post Examples

• Enhancing Healthcare in Underserved Global Communities Healthcare

• How the Maritime Industry is Preserving Marine Wildlife Maritime

• The Compound Annual Growth Rate Explained Finance

• Solar Panel Pros and Cons Home Improvement

• What to Know as a First-Time Credit Card Holder Finance

• What to Know About Writing a Cover Letter Career

• Good Faith Violation Finance

• Inflation Explained Finance

• What is Dollar-Cost Averaging? Finance

• How to Open a Trust Fund Finance

• Understanding a ‘Short Squeeze’ in Stocks Finance

• Should You Invest in the Metaverse? Finance

• How to Build Wealth with Passive Income Finance

Website and Social Media

• Website Content and Optimization Fortune 100, Fortune 500, Global Brands

• Social Media Profiles Fortune 500

• Social Media Content Fortune 100, Fortune 500, and High-Profile Individuals

• Social Media Copy Start-Ups, International brands, High-Profile Individuals

• Social Media Best Practices Fortune 100, Fortune 500, Global Brands, and High-Profile Individuals

• Executive and Brand Profiles High-Profile Individuals and Fortune 500

• Biographies High-Profile Individuals

Highlights

Zaria Cards Brand Voice Development

Zaria Cards is an unapologetic stationery and lifestyle brand that celebrates individuality through vibrant color and scrapbook-style illustration. Rooted in authenticity and imperfect perfection, every card is designed to make people feel seen—exactly as they are. As founder and creative director, I developed Zaria’s brand voice to be expressive, fun, and fearless across product copy, campaign messaging, and creative direction.

Zaria Cards Product Description

I wrote the product page copy for this Bloom Collection card and led the creative direction—developing the card’s messaging, designing it, and shooting the product photography. The Bloom Collection was created to honor self-growth, evolution, and to celebrate diverse experiences. Each piece is designed to feel deeply personal, meaningful, and gift-worthy.

House of Brown Wine Instagram Reel Campaign

I conceptualized, directed, shot, edited, and designed this music-led Instagram reel to showcase House of Brown Wine’s product line. I also created the graphic overlays and accompanying caption. Though launched as an organic post, it was later amplified as a paid ad due to strong engagement and audience response.

Results:

• Reel reached 1.8M+ combined views (organic + paid)

• Became one of the brand’s most viral visuals assets

• Boosted visibility and engagement for the full product line

House of Brown Wine Brand Storytelling Reel

I led the creative direction and production of this Instagram reel designed to deepen House of Brown Wine’s brand story. I wrote and performed the voiceover script and managed the full shoot from casting to final cut, shaping the campaign’s tone, story, and emotional impact.

Creative Roles:

• Voiceover scriptwriting & narration

• Casting, creative direction, and shoot production

• Filming & editing

• Story concept development rooted in the brand’s values and identity

Result:

• Set the tone for future brand storytelling content

• Helped define House of Brown’s voice and connect with new audiences

• Reinforced the brand’s mission through visual and narrative cohesion

Zaria Cards Product Line Copy